Walgreens Gives Beauty Customers Additional Rewards and Offers through Launch of Beauty Enthusiast

DEERFIELD, Ill., October 04, 2016 - Walgreens today announced the launch of Beauty Enthusiast, a new beauty club within its Balance® Rewards loyalty program, which provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits.

Sign up is free, and Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases*. Beauty Enthusiast members will have opportunities to receive free samples and will get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year. In addition, members will receive a one-time digital coupon for 20 times everyday points on any beauty purchase to welcome them to the club.

Existing Balance Rewards members can join by simply confirming or adding their email address at checkout; at Walgreens.com/beautyenthusiast; on the Walgreens mobile app; or by calling the Walgreens Customer Care Center at (855) 225-0400.

"Walgreens is continually looking for ways to enhance our customers’ beauty shopping experience and to provide greater value for our Balance Rewards members," said Linda Filler, president of retail products and chief merchandising and marketing officer for Walgreens. "Beauty Enthusiast was created for our customer who enjoys our beauty and personal care offering and looks to us for additional benefits, product offers and recommendations. This natural extension of our loyalty program offers easy enrollment, more points and additional rewards to make feeling good easier."

Walgreens Balance Rewards program provides customers with the opportunity to earn points on retail and pharmacy purchases, in addition to special pricing on select products. Customers have the ability to redeem rewards at stores or through Walgreens.com. Walgreens has more than 85 million active Balance® Rewards members. For full details see Walgreens.com/balance.

About Walgreens

Walgreens (www.walgreens.com), one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 8 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,173 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens omni-channel business includes Walgreens.com and VisionDirect.com. More than 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.

* Every qualifying purchase adds up to the $50 spend requirement. A qualifying beauty purchase includes products from the following categories: fragrances, cosmetics, skin care, hair care, oral care and grooming products. Excludes prescriptions, baby hair care, baby skin care and baby oral care products. The qualifying beauty spend total is calculated before taxes and after discounts, redemption dollars and store credit have been applied. Complete details at walgreens.com/beautyenthusiast.

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Emily Hartwig
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