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WALGREENS AND "THE BIGGEST LOSER" TEAM UP TO LAUNCH ORIGINAL WEB SERIES FOLLOWING FORMER FAN-FAVORITE CONTESTANT'S JOURNEY TO REGAIN HIS HEALTH
SERIES INSPIRED BY WALGREENS "WAY TO WELL COMMITMENT" PROGRAM IS AVAILABLE NOW ON NBC.COM
Los Angeles, CA – April 10, 2013 – Walgreens and NBC’s hit weight-loss competition series "The Biggest Loser" join forces to launch a new web series that follows former contestant Filipe Fa's journey to lose weight and keep it off once and for all.
Through eight original episodes, fans can follow the journey of the former season 7 "The Biggest Loser" contestant, who is pushed to get fit by his cousin Sione Fa, also a contestant from season seven of the hit TV series, who is now a personal fitness trainer at The Biggest Loser Resort in Utah.
Since appearing on the NBC series, the two cousins have gone down two dramatically different fitness paths.
Sione Fa, who shed over 146 pounds on “The Biggest Loser,” has been able to keep off his excess weight while helping others through his new career as a trainer.
Filipe, who lost 135 pounds on “The Biggest Loser,” has unfortunately struggled with his weight since leaving the show. He has gained over 119 pounds and reverted back to a life-threatening weight of nearly 350 pounds.
After a wake up call from Filipe’s son who feared his obesity would lead to an early death, Filipe has decided to turn his life around, lose weight and attempt to get in shape once again. Training at The Biggest Loser Resorts with Sione, Filipe will get a second chance to regain his life and be an active and involved father and husband once again.
“We are deeply proud of our contestants whose weight-loss journeys continue long after their time on the ranch, and are thrilled to partner with Walgreens to share Filipe’s inspiring story,” says Vivi Zigler, President, Shine 360° & Digital, Shine America. “Walgreens shares our passion for encouraging people to live their healthiest lives.”
“The Biggest Loser is changing how American’s view health and wellness, and together we are highlighting Walgreens 'Way to Well Commitment’ by sharing Felipe and Sione's dramatic stories,” says Megan McCambridge, divisional vice president of customer relationship marketing for Walgreens.
The web series is inspired by the Walgreens "Way To Well Commitment” program that focuses on improving on everyday health through prevention and early detection of today's leading diseases, like heart disease, cancer and diabetes. This program along with the company's recently launched "Steps with Balance Rewards" program that allows members to participate in health-related activities to earn rewards points, are part of Walgreens commitment to help people get, stay and live well.
As a current ambassador for The Biggest Loser At Home Program, Sione is in an excellent position to help Filipe get back into shape. The Biggest Loser At Home Program at www.biggestloser.com helps people meet their health, fitness and weight loss goals using the principles behind the show and the philosophy lived at the ranch.
Visit http://www.nbc.com/the-biggest-loser/ to follow Filipe’s journey and find out if he can keep his promise to himself and his family.
ABOUT WALGREENS
As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America’s first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services help improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,077 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
ABOUT SHINE AMERICA
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser, The Face, and Tabatha Takes Over as well as adaptations of Shine Group formats such as MasterChef and Minute to Win It, and scripted series including The Office and the upcoming FX drama The Bridge. Shine America has development deals with some of the top producers in television including Nigel Lythgoe (Nigel Lythgoe Productions) and its own unscripted format label in Ardaban, led by the creators of the hit Food Network series Chopped. Shine Latino, a new division of Shine America, is producing and distributing original Spanish-language content to the U.S. and Latin American marketplaces.
The global Shine 360? division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.
ABOUT NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS GROUP
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com. Viewers can access "The Biggest Loser" health and fitness community and sign up to participate in Challenge America at www.biggestloser.com. The all new portal is the go-to destination for comprehensive and interactive weight-loss tools, bringing "The Biggest Loser" lifestyle from the hit NBC show right to your home.
Through eight original episodes, fans can follow the journey of the former season 7 "The Biggest Loser" contestant, who is pushed to get fit by his cousin Sione Fa, also a contestant from season seven of the hit TV series, who is now a personal fitness trainer at The Biggest Loser Resort in Utah.
Since appearing on the NBC series, the two cousins have gone down two dramatically different fitness paths.
Sione Fa, who shed over 146 pounds on “The Biggest Loser,” has been able to keep off his excess weight while helping others through his new career as a trainer.
Filipe, who lost 135 pounds on “The Biggest Loser,” has unfortunately struggled with his weight since leaving the show. He has gained over 119 pounds and reverted back to a life-threatening weight of nearly 350 pounds.
After a wake up call from Filipe’s son who feared his obesity would lead to an early death, Filipe has decided to turn his life around, lose weight and attempt to get in shape once again. Training at The Biggest Loser Resorts with Sione, Filipe will get a second chance to regain his life and be an active and involved father and husband once again.
“We are deeply proud of our contestants whose weight-loss journeys continue long after their time on the ranch, and are thrilled to partner with Walgreens to share Filipe’s inspiring story,” says Vivi Zigler, President, Shine 360° & Digital, Shine America. “Walgreens shares our passion for encouraging people to live their healthiest lives.”
“The Biggest Loser is changing how American’s view health and wellness, and together we are highlighting Walgreens 'Way to Well Commitment’ by sharing Felipe and Sione's dramatic stories,” says Megan McCambridge, divisional vice president of customer relationship marketing for Walgreens.
The web series is inspired by the Walgreens "Way To Well Commitment” program that focuses on improving on everyday health through prevention and early detection of today's leading diseases, like heart disease, cancer and diabetes. This program along with the company's recently launched "Steps with Balance Rewards" program that allows members to participate in health-related activities to earn rewards points, are part of Walgreens commitment to help people get, stay and live well.
As a current ambassador for The Biggest Loser At Home Program, Sione is in an excellent position to help Filipe get back into shape. The Biggest Loser At Home Program at www.biggestloser.com helps people meet their health, fitness and weight loss goals using the principles behind the show and the philosophy lived at the ranch.
Visit http://www.nbc.com/the-biggest-loser/ to follow Filipe’s journey and find out if he can keep his promise to himself and his family.
ABOUT WALGREENS
As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America’s first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services help improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,077 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
ABOUT SHINE AMERICA
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser, The Face, and Tabatha Takes Over as well as adaptations of Shine Group formats such as MasterChef and Minute to Win It, and scripted series including The Office and the upcoming FX drama The Bridge. Shine America has development deals with some of the top producers in television including Nigel Lythgoe (Nigel Lythgoe Productions) and its own unscripted format label in Ardaban, led by the creators of the hit Food Network series Chopped. Shine Latino, a new division of Shine America, is producing and distributing original Spanish-language content to the U.S. and Latin American marketplaces.
The global Shine 360? division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.
ABOUT NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS GROUP
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com. Viewers can access "The Biggest Loser" health and fitness community and sign up to participate in Challenge America at www.biggestloser.com. The all new portal is the go-to destination for comprehensive and interactive weight-loss tools, bringing "The Biggest Loser" lifestyle from the hit NBC show right to your home.