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Walgreens Takes Its Fresh Food Offerings on the Road for Mobile Tasting Tour
Launches the “Up Market: Fresh” Experience:
A Mobile Bus Serving Free Samples of Select Up Market Items
A Mobile Bus Serving Free Samples of Select Up Market Items
DEERFIELD, Ill., Nov 26, 2012 -- Walgreens (NYSE: WAG) (Nasdaq: WAG) is embarking on a mobile tasting tour providing samples of its innovative fresh food and refreshments to Los Angelenos where they work, live and play. The Walgreens “Up Market: Fresh” experience will be brought to consumers via a custom-made, 40 foot bus and will visit various Los Angeles locations between now and Dec. 5. The “Up Market: Fresh” bus’ daily location and featured sample menu items are shared via Twitter @upmarketfresh.
“Several innovations are making Walgreens the first choice for health and daily living throughout neighborhoods nationwide. Our fresh food offerings provide customers with easier access to a greater selection of fresh foods and beverages,” said Joe Magnacca, president of daily living products and solutions for Walgreens. “The ‘Up Market: Fresh’ experience is a unique way to showcase our commitment to help people get, stay and live well.”
Free tastings include:
• Juices -- Samples of nutritious, fresh-made juices made from a combination of fresh fruits and vegetables. “Go Green” is a featured juice and is a blend of cucumber, kale, celery, green apple and lemon. One hundred percent natural orange juice will also be sampled.
• Smoothie -- The featured smoothie will be Raspberry Dream, which is blended fresh from raspberries, strawberries, bananas and apple cider.
• Frozen Yogurt -- Two premium, low-fat frozen yogurts will be sampled - Triple Chocolate and Tahitian Vanilla - alongside a selection of eight toppings.
• Café -- Visitors can receive free samples of a selection of coffees brewed using the same fresh roasts and barista quality techniques showcased at Walgreens.
Walgreens “Up Market: Fresh” experience will provide free tastes to Los Angeles residents and visitors to commemorate the grand opening of its latest “flagship” store which is also its 8,000th location. The flagship store will feature an extensive collection of innovative offerings, products and service unexpected from a drugstore. It is located at Sunset Boulevard and Vine Street in Hollywood, and will open Dec. 1.
About Walgreens
As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America’s first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,030 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
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“Several innovations are making Walgreens the first choice for health and daily living throughout neighborhoods nationwide. Our fresh food offerings provide customers with easier access to a greater selection of fresh foods and beverages,” said Joe Magnacca, president of daily living products and solutions for Walgreens. “The ‘Up Market: Fresh’ experience is a unique way to showcase our commitment to help people get, stay and live well.”
Free tastings include:
• Juices -- Samples of nutritious, fresh-made juices made from a combination of fresh fruits and vegetables. “Go Green” is a featured juice and is a blend of cucumber, kale, celery, green apple and lemon. One hundred percent natural orange juice will also be sampled.
• Smoothie -- The featured smoothie will be Raspberry Dream, which is blended fresh from raspberries, strawberries, bananas and apple cider.
• Frozen Yogurt -- Two premium, low-fat frozen yogurts will be sampled - Triple Chocolate and Tahitian Vanilla - alongside a selection of eight toppings.
• Café -- Visitors can receive free samples of a selection of coffees brewed using the same fresh roasts and barista quality techniques showcased at Walgreens.
Walgreens “Up Market: Fresh” experience will provide free tastes to Los Angeles residents and visitors to commemorate the grand opening of its latest “flagship” store which is also its 8,000th location. The flagship store will feature an extensive collection of innovative offerings, products and service unexpected from a drugstore. It is located at Sunset Boulevard and Vine Street in Hollywood, and will open Dec. 1.
About Walgreens
As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America’s first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,030 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
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