DEERFIELD, Ill.--Walgreens Boots Alliance, Inc. (Nasdaq: WBA) will release its fiscal 2019 second quarter earnings results at 7 a.m. Eastern time Tuesday, April 2, 2019 followed by a one-hour conference call with Walgreens Boots Alliance management beginning at 8:30 a.m. Eastern time.
Global Impact
No7 Beauty Company calls for greater diversity in skincare advertising
On a mission to create skincare solutions for everyone, No7 aims to showcase inclusivity through new global beauty campaign.
By Brittany Kruk
As part of the launch of its Retinol Line Extension range in the UK, No7 is highlighting the need for diversity in skincare advertising with a new global campaign called, “We See You,” which shines a light on how customers feel about the skincare industry.
According to No7, 56 percent of UK women with non-white skin tones feel underrepresented by the skincare industry and in the lack of products designed for them. In the U.S., 63 percent of women of color feel there aren't enough effective skincare products to choose from.
The campaign’s television advert includes a diverse group of women who share the same message, “Now you see me,” as they look into a mirror, before saying “Now you don’t,” while looking at beauty advertisements.
"We understand the different skin health concerns our diverse audiences have, and I hope this new campaign will show our customers that we are seeing them,” says Atilla Cansun, chief marketing officer, No7 Beauty Company. “It is only the beginning for No7 as we work to make the beauty and skincare industry more inclusive."
