Flu preparedness continued into the 1930s and included advertising and awareness campaigns, such as the ad above from 1933. In 1936, an outbreak of the flu hit Boots itself, as an oral history account of the time describes: “Pretty well the whole of the pharmaceutical staff at Beeston factory had gone down with flu. So the decision was made to stop the course (pharmacy) and feed the pharmacists that were about to do jobs, and so I was fed into Beeston factory, the ‘Wets factory’ D10 it was then, and I stayed doing that for about a month.”