At Walgreens Boots Alliance, we recognize our responsibilities as a corporate citizen to deliver what we promise and to maintain the trust of our customers and other stakeholders. For us, the key to successful cause-related marketing is to find causes that make a difference in improving people’s quality of life.
Boots Optician launches National Literacy Trust partnership
Boots Opticians launched a new partnership with the National Literacy Trust in 2015, which highlights the link between eye health and literacy and aims to improve the literacy skills of the UK’s most disadvantaged children.
As part of the ‘Schools Challenge,’ Boots Opticians employees are being encouraged to spend two days volunteering in their local communities, taking part in school assemblies and classroom literacy lessons and discussing the importance of eye health through exercise and healthy eating. Boots Opticians aims to work with 1,000 schools in the first year of the partnership.
Boots champions ‘Healthy High Streets’ program in the UK
Boots UK has always championed the important role high streets (a primary shopping street in a UK town or city) play at the heart of communities.
A core part of Boots UK’s community work is its support of national partnerships and campaigns that make a difference locally. For example, Boots UK is one of the founding partners of Business in the Community’s ‘Healthy High Streets’ program which supports over 65 towns with business expertise and resources to help them realize their potential.
For the second year running, Boots UK also supported the Great British High Street competition, launched by the Future High Streets Forum and designed to revitalize high streets by promoting great work and sharing good ideas across the country. As well as a cash prize, winners receive dedicated support and mentoring from industry experts.